Samsung Digital Imaging, leaders in innovation and technology, today announced the arrival of the ultra slim and stylish ST550 and ST500 compact cameras which boast yet another ‘world first’: front and back LCD display technology.
Delivering an unrivalled user experience, the hidden 1.5” LCD located on the front of the camera allows consumers to take accurate portraits using the front image as a guide – whether it’s a group shot with friends or a snap of yourself on holiday. There is no need to even press the shutter button – just a big smile will trigger the cameras to take the picture.
On the reverse, the Samsung ST550 features the world’s highest resolution 3.5” wide touch screen LCD* , almost four times the size of many other cameras, complete with haptic feedback for ease of use.
Complementing this, the 12.2 mega pixel cameras also use the perfect combination of a 27mm wide angle Schneider KREUZNACH lens with 4.6x optical zoom. This gives the photographer a wider shooting range from a shorter distance, producing clear, clean images with even resolution from the centre of the picture right to the edges.
“These cameras are the very first of their kind,” said Steve Mitchell, General Manager Marketing, Samsung Digital Imaging Division.
“The use of digital imaging technologies has evolved and we are offering functionality and capabilities that no other digital camera manufacturer has yet addressed. These cameras will be must-haves for those individuals that use popular social networking websites and for families that want to get everyone, including the photographer, in the picture.”
Smart Gesture User Interface (UI)
Showcasing further innovations, a Smart Gesture User Interface (UI) with built-in orientation sensor, means a simple tap or hand gesture allows users to access key features quickly. A simple tap can also turn the front LCD on instantly, ready to take the perfect self portrait photo.
One touch shooting and Auto-Focus
Sometimes the focal point of your picture is not always in the centre of the frame. The ST550 and ST500’s One Touch Auto Focus feature allows you to focus on a different part of the shot by simply touching the desired area. Once you’ve selected the focal point, you can simply leave your finger on the screen for two seconds or push the shutter button to take the picture.